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Track

We capture the events ourselves

  • How tracking worksAutocapture, one snippet, no tag manager
  • Identity resolutionEvery event resolved to one person
  • Server-side trackingEvents the browser never sees
  • Data importHistory and third-party sources
  • Live viewWatch events land as they happen
Data hygiene

What makes every answer right

  • Event schemaEvery event you fire, ranked by volume
  • Event rolesWhat makes the chat accurate
  • UTM builderLinks built to your convention
Analyze

Ask it, or build it yourself

  • MetricsThe numbers that run the business
  • FunnelsSee exactly where users drop off
  • CohortsRetention by signup cohort, week over week
  • ActivityTrack any event over time
  • PathsThe routes people actually take
  • A/B testsMeasure lift, with the confidence to call it
  • RevenueConnect behaviour to dollars
  • PeopleSearch and segment individual users
  • Product usageWhat your best users do differently
  • LLM acquisitionNewWho is arriving from AI assistants
  • PerformanceTraffic, signups and revenue per campaign
Act

The number is not the output

  • AskPlain English in, a real report back
  • OverviewChat, API and CLI over the same modules
  • PopulationsGroups defined by behaviour
  • CampaignsSend from your own domain
  • IntegrationsPush to the stack you run
  • API and CLIEverything is callable
  • ExportTake any report with you
Industry
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  • Sales-led
Use case
  • Find the funnel leak
  • Prove retention changed
  • Attribute revenue honestly
  • Size AI acquisition
  • Win back quiet customers
Team
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  • Data and engineering
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Learn

How the work actually gets done

  • BlogRetention, lifecycle and measurement
  • GlossaryEvery metric, defined plainly
Compare

Where we differ, honestly

  • All comparisonsEvery tool we are measured against
  • vs Google AnalyticsSessions against people
  • vs MixpanelProduct events against the lifecycle
  • vs AmplitudeWhere the two actually overlap
  • vs HeapAutocapture on both sides
  • vs PostHogEngineering-led against marketing-led

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