PRODUCT / REPORTS
Reports That Answer Business Questions
Nine powerful report types to slice your data any way you need. From funnels to cohorts to custom SQL - get the answers that drive decisions.
Get Started for FreeWhy KISSmetrics Reports Matter
Your business has unique questions. You need tools that can answer them.
Start With Questions, Not Dashboards
Most analytics tools give you charts and hope you find something useful. KISSmetrics reports are built to answer specific business questions.
One Tool, Infinite Perspectives
Nine report types let you examine the same data from different angles. Understand not just what happened, but why - and what to do about it.
From Overview to Individual
Zoom out to see trends across thousands of users, then drill down to see exactly what a specific person did. Full context at every level.
9 Report Types for Every Question
Click any report to learn more about its capabilities and how it can drive insights for your business.
Funnel Report
Find where users drop off
Track user progression through sequential steps and identify exactly where conversions break down.
Cohort Report
Track retention over time
See how groups of users behave over time based on when they first performed an action.
Revenue Report
Follow the money
Analyze revenue attribution and track where your money actually comes from.
Activity Report
See engagement patterns
Track user engagement and activity over time with optional revenue breakdowns.
People Search
Find specific users
Search for users who share common characteristics - events, properties, or any criteria you define.
A/B Test Report
Measure experiment impact
Get statistical analysis of your experiments with confidence metrics that tell you when you have a winner.
Path Report
Discover user journeys
Visualize the most common sequences of actions that lead to conversions.
Power Report
Build custom pivot tables
A flexible pivot table for customer data - segment on multiple dimensions and correlate any metrics.
SQL Report
Query your data directly
Write custom SQL queries for complete control over your analysis.
Reports Interface Preview
Interactive demo showcasing report creation, data visualization, segmentation, and drill-down capabilities across all report types.
Quick Reference: Which Report Do I Need?
Match your question to the right report type.
| If you want to know... | Use this report |
|---|---|
| Where do users drop off in my signup flow? | Funnel Report |
| Do users come back after their first purchase? | Cohort Report |
| Which marketing channel drives the most revenue? | Revenue Report |
| How engaged are my users this month vs last? | Activity Report |
| Who are my power users and how do I reach them? | People Search |
| Did my new landing page actually improve conversion? | A/B Test Report |
| What sequence of actions leads to conversion? | Path Report |
| How does metric X correlate with metric Y? | Power Report |
| I need a completely custom analysis | SQL Report |
Get answers to your business questions
Free to start. 1-hour onboarding call included.