Sales-Led Analytics
Connect Marketing Touches to Closed Deals
Understand the full journey from first touch to signed contract.
In sales-led organizations, the buying journey is long and complex. KISSmetrics helps you track every touchpoint, understand which marketing efforts influence deals, and align sales and marketing around what actually drives revenue.
TRUSTED BY LEADING COMPANIES
Challenges Sales-Led Teams Face
Sound familiar? You're not alone - and there's a better way.
Long Sales Cycles
Deals take months with dozens of touchpoints. Track the full journey without losing attribution.
Marketing-Sales Alignment
Marketing generates leads, sales closes them. Align on which leads actually convert to revenue.
Multi-Touch Attribution
Many touches influence a deal. Understand the contribution of each channel and campaign.
Lead Quality Visibility
Not all leads are equal. Identify which lead sources produce the highest-value customers.
Metrics That Matter for Sales-Led
Track the KPIs that actually drive your business.
Lead-to-Revenue
by source
Track conversion from lead to closed deal by channel
Sales Cycle Length
by segment
Measure time from first touch to closed deal
Touch Frequency
before conversion
Understand how many touches it takes to close
Deal Size
by acquisition path
Connect deal value to the journey that created it
How Sales-Led Teams Use KISSmetrics
Real use cases that drive real results.
Full-Journey Attribution
Track every touchpoint from first website visit to signed contract, with flexible attribution models.
→ True understanding of what drives revenue
Lead Quality Scoring
Identify behavioral signals that predict which leads will become high-value customers.
→ Better sales prioritization based on behavior
Campaign ROI Analysis
Connect marketing campaigns to actual closed revenue, not just leads generated.
→ Optimize spend based on revenue impact
Sales Cycle Optimization
Analyze which content and touchpoints accelerate deals through the pipeline.
→ Faster time-to-close through journey optimization
Sales-Led Analytics Dashboard
Interactive demo showcasing sales-led-specific dashboards, funnels, and reports tailored to your industry.
Powerful Features for Sales-Led
Every feature you need to understand and grow your sales-led business.
Lead-to-Revenue Funnels
Track progression from lead to opportunity to closed deal with conversion rates.
Learn about Funnel ReportMulti-Touch Revenue Attribution
See how multiple marketing touches contribute to closed deals.
Learn about Revenue ReportHigh-Intent Lead Populations
Build segments of leads showing buying signals for sales prioritization.
Learn about PopulationsPath to Closed Deal
Discover the content and touchpoint sequences that lead to closed revenue.
Learn about Path ReportLead Cohort Analysis
Track how different cohorts of leads convert over time.
Learn about Cohort ReportCustom Pipeline Analytics
Build custom analyses for complex sales cycles with multiple stages.
Learn about Power ReportQuestions KISSmetrics Answers
If you're asking these questions, we can help.
Which marketing channels produce the highest-value deals?
How many touches does it take to close a deal?
What content accelerates deals through the pipeline?
Which lead behaviors predict high deal values?
How does attribution look when we consider the full journey?
“We discovered that leads who attended a webinar AND downloaded a case study closed 40% faster. Now we design campaigns to create that combination.”
David Park
VP of Marketing, Enterprise Software Company
Frequently Asked Questions
Common questions about sales-led analytics
How does KISSmetrics handle multi-touch attribution for B2B?
KISSmetrics tracks every touchpoint from first website visit to closed deal with flexible attribution models. Choose first-touch, last-touch, multi-touch, or custom attribution windows to understand how different marketing efforts contribute to revenue.
Can KISSmetrics track long B2B sales cycles?
Yes. KISSmetrics maintains person-level identity across months-long sales cycles, connecting early marketing touches to eventual closed deals. There are no data retention limits, so you can analyze the full journey regardless of cycle length.
How does KISSmetrics help align sales and marketing teams?
KISSmetrics provides a shared view of the lead-to-revenue journey. Marketing can see which campaigns drive high-quality leads, and sales can see which touchpoints influence deal progression. Revenue attribution connects both teams around what actually drives closed deals.
What B2B analytics metrics does KISSmetrics track?
Key metrics include lead-to-revenue conversion by source, sales cycle length by segment, touch frequency before conversion, deal size by acquisition path, and campaign ROI based on closed revenue rather than just lead volume.
Does KISSmetrics integrate with CRM systems?
KISSmetrics integrates with major CRM systems and marketing automation platforms. Data can flow both ways through native integrations, the REST API, or Zapier, ensuring your analytics and CRM stay synchronized.
Ready to grow your sales-led business?
Free to start. 1-hour onboarding call included.