PRODUCT / POPULATIONS
Build Cohorts That Matter
Segment your users by behavior, properties, or any criteria you define. Understand who your users really are and how different groups behave.
Get Started for FreeWhy Cohort Building Matters
Aggregate data hides the story. Segments reveal it.
Not All Users Are the Same
Your power users behave differently than casual visitors. Enterprise customers have different needs than SMBs. Populations let you see these differences clearly.
Target the Right People
Stop sending the same message to everyone. Build cohorts based on behavior and properties, then export them for targeted campaigns that actually convert.
Watch Segments Grow Over Time
Track how your key populations evolve. Are your power users growing? Is your at-risk segment shrinking? Know where your business is heading.
Populations Dashboard Preview
Interactive demo of the cohort builder, showing condition creation, population growth charts, and segment management.
How Populations Work
Build segments in clicks, not code.
Flexible Condition Builder
Create segments using any combination of events and properties. "Did X at least 3 times in the last 30 days" - build any criteria you need.
Populations Dashboard
See all your segments in one centralized view. Active populations update every 24 hours, with real-time data when you drill in.
Growth Visualization
Track up to five populations on the same graph. See how your key segments grow or shrink over time - identify trends before they impact revenue.
Color-Coded Filters
Organize populations by business function with custom color tags. Keep your segments organized as your analytics mature.
Suggested Populations
Get smart recommendations for segments you should be tracking. Kickstart your cohort analysis with proven starting points.
Export for Action
Export any population as a CSV for email campaigns, ad targeting, or CRM sync. Turn insights into action instantly.
Build a Population in Seconds
Creating a cohort is as simple as describing who you want to find. Use our visual condition builder to define your criteria without writing any code.
Example condition:
→ Returns all people who visited your site in the last month
Condition builder interface placeholder
Populations You Should Be Tracking
Get inspired by common cohorts that drive business insights.
Power Users
Logged in at least 10 times in the last 30 days
Identify advocates, gather feedback, reduce churn risk
Trial At Risk
Started trial but haven't completed core action
Trigger onboarding emails, offer help, improve activation
High-Value Customers
Revenue > $1,000 AND active in last 7 days
VIP support, upsell opportunities, retention focus
Churned Last Month
Cancelled subscription in last 30 days
Win-back campaigns, exit surveys, churn analysis
Enterprise Accounts
Plan Type = "Enterprise" AND Team Size > 10
Account management, feature adoption, expansion revenue
Mobile-Only Users
Device = "Mobile" AND never used desktop
Mobile experience optimization, push notification strategy
Start segmenting your users today
Free to start. Build your first cohort in minutes.