PathsThe routes people actually take
Pick a starting event and look forward to see what happens next, or backward to see how people arrived.
Askacme.com LiveFor E-commerce
This runs on your own data in under a minute.
What it is good for
A funnel tests a path you already suspect. Paths shows you the ones you did not. Looking forward from a page tells you what it actually leads to; looking backward from a conversion tells you what really precedes it, which is usually not the journey in the strategy deck.
- Finding the route to conversion nobody designed
- Seeing what a key page actually leads to
- Working backward from a purchase to the pages that precede it
- Spotting the loop where people get stuck
How different businesses use paths
The report is the same. What changes is the question you point it at.
E-commerce
Find the browse route that ends in a purchase instead of assuming it is the nav.
Forward from Viewed product, three steps, filtered to people who bought.
You promote the route that works instead of redesigning the one that does not.
Give it your URL. It does the rest.
Free to start, no card. Tracking, attribution and your first dashboard in under a minute.
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