Cohort Report
Track retention over time
The Cohort Report tracks how people progress from one event to another while being segmented by when they performed the initial action. It reveals whether users come back, how long it takes, and how retention patterns change across different time periods.
Get Started for FreeWhy This Report Matters
Retention is the foundation of sustainable growth. Acquiring users who don't stick around is expensive and inefficient. Cohort analysis shows you whether your product actually delivers lasting value - and helps you identify what makes users stay.
Questions This Report Answers
If you're asking these questions, the Cohort Report is your answer.
Do users come back after their first purchase?
How has retention changed over the past 6 months?
What percentage of trial users are still active after 30 days?
Are users from paid campaigns more or less likely to retain?
How long does it take for users to reach their second conversion?
Cohort Report in Action
Interactive demo or screenshot showcasing the Cohort Report interface, configuration options, and example insights.
Key Capabilities
Everything the Cohort Report can do for your analysis.
Time-Based Cohort Grouping
Group users by when they first performed an action - daily, weekly, or monthly. See how each cohort behaves over time.
Event Progression Tracking
Track progression from any initial event to any subsequent event. Measure how many users complete the second action and when.
Visual Retention Patterns
See retention data in an intuitive grid format. Quickly identify trends - are newer cohorts retaining better or worse than older ones?
Drill-Down Analysis
Click into any cell to see the specific users who meet that criteria. Understand who's retaining and who's churning.
Flexible Time Intervals
Configure bucket sizes to match your business rhythm - daily for high-frequency apps, weekly or monthly for others.
Multi-Event Tracking
Track progression through multiple events to understand complex retention patterns beyond simple return visits.
Real-World Use Cases
How teams use the Cohort Report to drive business results.
User Retention Analysis
Measure how many users return after their first visit or signup.
Example:
Of users who signed up in January, what % logged in again in Week 2, Week 3, Week 4?
Purchase Repeat Rate
Track how quickly customers make their second purchase.
Example:
Of customers who made their first purchase in Q1, what % made a second purchase within 30/60/90 days?
Feature Stickiness
Understand whether users who try a feature continue using it.
Example:
Of users who first used the export feature, what % used it again in subsequent weeks?
Onboarding Effectiveness
Compare retention rates before and after onboarding changes.
Example:
Did users who signed up after our new onboarding launched retain better than those before?
Pro Tips
Get the most out of the Cohort Report with these expert recommendations.
Compare cohorts before and after major product changes to measure impact on retention.
Look for the "smile" pattern - if later cohorts retain better, your product is improving.
Use cohort analysis to set realistic retention benchmarks for your business.
Identify your natural retention rhythm - daily, weekly, or monthly - and optimize for it.
Combine with People Search to reach out to users in specific retention cells.
Ready to try the Cohort Report?
Free to start. Full access to all 9 report types.