FunnelsSee exactly where users drop off
Build a funnel from any sequence of events, then read the exact step that leaks and slice it by the segment that leaks worst.
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This runs on your own data in under a minute.
What it is good for
A funnel answers the only question that matters about a journey: of the people who did X, how many went on to do Y. Because Kissmetrics resolves every event to a person, the funnel counts people rather than sessions, so someone who starts on mobile and finishes on desktop is one person, not two.
- Finding the one step that loses more people than every other step combined
- Comparing the same funnel across channels, devices or plans
- Constraining a step by a property to study one specific path
- Proving a fix worked by watching the step recover
How different businesses use funnels
The report is the same. What changes is the question you point it at.
E-commerce
Model the whole path from product view to paid order, then split by device.
Product view → Add to cart → Checkout → Order, segmented by device and channel.
You find the one screen that loses mobile buyers, instead of redesigning the whole checkout.
Give it your URL. It does the rest.
Free to start, no card. Tracking, attribution and your first dashboard in under a minute.
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