Activity Report
See engagement patterns
The Activity Report gives you a pulse on user engagement across your product. See how many users are active, what they're doing, and how engagement trends change over time. Optionally layer in revenue data to see which active users generate the most value.
Get Started for FreeWhy This Report Matters
Engagement is the leading indicator of retention and revenue. Users who stop engaging are about to churn. This report helps you spot engagement drops before they become revenue problems - and identify your most engaged (and valuable) users.
Questions This Report Answers
If you're asking these questions, the Activity Report is your answer.
How many daily/weekly/monthly active users do we have?
Is engagement increasing or decreasing over time?
Which features see the most engagement?
How does engagement correlate with revenue?
Are our most active users also our most valuable?
Activity Report in Action
Interactive demo or screenshot showcasing the Activity Report interface, configuration options, and example insights.
Key Capabilities
Everything the Activity Report can do for your analysis.
Engagement Trend Tracking
Monitor active users over time - daily, weekly, or monthly. Spot trends and anomalies before they impact business metrics.
Revenue Breakdown
See which engaged users generate the most revenue. Understand the relationship between activity level and customer value.
Event-Based Activity
Define activity based on any event - logins, feature usage, purchases, or custom actions that matter to your business.
User-Level Drill-Down
Click into any time period to see individual users and their activity. Identify patterns and reach out to specific users.
Comparative Analysis
Compare engagement across time periods, user segments, or product areas. See what's improving and what needs attention.
Pattern Identification
Identify engagement patterns - daily rhythms, weekly cycles, seasonal trends - to optimize your product and communications.
Real-World Use Cases
How teams use the Activity Report to drive business results.
Product Health Monitoring
Track overall product engagement as a health metric.
Example:
DAU/MAU ratio of 25% indicates healthy engagement; drops below 20% trigger investigation.
Feature Engagement
Measure which features users actually use regularly.
Example:
Dashboard feature sees 80% weekly engagement; new AI feature only at 15%.
Engagement-Revenue Correlation
Understand how activity levels relate to revenue.
Example:
Users who log in 10+ times/month have 4x higher LTV than those logging in 2-3 times.
Churn Early Warning
Identify users whose engagement is dropping.
Example:
Users with 50%+ drop in activity are 3x more likely to churn in the next 30 days.
Pro Tips
Get the most out of the Activity Report with these expert recommendations.
Define "active" based on meaningful actions, not just logins.
Track engagement by user segment to identify at-risk groups.
Set up alerts for significant engagement drops to catch issues early.
Compare engagement before and after product changes to measure impact.
Use engagement data to trigger automated re-engagement campaigns.
Ready to try the Activity Report?
Free to start. Full access to all 9 report types.