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Website Analytics Auditor

Full Playwright-powered audit — detects 90+ analytics tools via browser rendering and network request interception. Get a scored maturity report with implementation quality findings.

Renders the page with a headless browser to catch JS-loaded tags. Takes 10-20 seconds.

What we detect and score

Our Playwright-powered scanner renders your page like a real browser, intercepts every network request, and evaluates 90+ analytics tools across 16 categories.

Analytics & Tracking

  • GA4 presence & quality
  • GTM setup & placement
  • Mixpanel, Amplitude, PostHog
  • Segment, mParticle, RudderStack

Engagement Tools

  • Hotjar, FullStory, Clarity
  • Intercom, Drift, Zendesk
  • Optimizely, VWO, LaunchDarkly
  • Appcues, UserPilot, Chameleon

Quality & Privacy

  • dataLayer implementation
  • Consent Mode v2 check
  • OneTrust, Cookiebot, TrustArc
  • Render-blocking tag detection

Network Verification

  • Intercepts all HTTP requests
  • Confirms tools are actually firing
  • Detects JS-loaded tags
  • High/medium confidence scoring

Marketing Stack

  • Meta, Google, TikTok pixels
  • HubSpot, Marketo, Pardot
  • Klaviyo, Attentive, Yotpo
  • Stripe, Chargebee, Recurly

Scored Report

  • 0-100 maturity score
  • 13-dimension breakdown
  • Prioritized recommendations
  • Industry benchmark comparison